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Hotwire Insights

Shopify: The high street is a marketing channel, not a sales channel for retail

As part of the Wired Virtual Briefings series, editor Greg...

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Hotwire Insights

Fintech is putting its money where its mouth is on diversity and inclusion

On this year’s International Women’s Day, I got to thinking about how so many brands have...

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Hotwire Insights

Four reasons why investors are pouring money into buy now pay later

Buy now pay later (BNPL) is the fastest-growing online payment method in the UK. With a market...

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Hotwire Insights

The hybrid retail economy: bridging the gap between in-store and digital

Loyalty: ask any retailer what they want and the chances are this will come up. But now, consumers...

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Hotwire Insights

Privacy-centric practices and transparent communication

WhatsApp recently gave an interview with Marketing Week about the launch of its...

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Hotwire Insights

Where does inspiration come from?

As with luck, inspiration is something you make happen for yourself rather than it being something...

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Hotwire Insights

Who’s winning the data analytics race in marketing?

In the tech industry, everyone’s talking about data. From the data deluge to data being the new...

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Hotwire Insights

Phasing out ‘brand awareness’

It’s very common, in our little hubbub of marketing, to receive a brief with the words ‘brand...

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Hotwire Insights

The importance of humanizing B2B copy

“Much copy is bad because it is written in the same tone of frantic enthusiasm no matter who it...

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Hotwire Insights

Declaration of ads: How to make sure your influencer partnerships are authentic

We all recognise the importance of influencers when it comes to building brand awareness and...

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