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Insights that
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Insights

Three ways to build the strongest agency partnerships

Two parties walk into a room. All of the prior research and analysis that led to their selection...

Instagram’s new ‘Live Rooms’

Insights

Why marketers should use Instagram’s new ‘Live Rooms’ to amplify not only B2C brands, but B2B brands too

Our pandemic boredom saviour, Instagram, has just announced it is adding a much-requested feature...

Taking your events virtual post pandemic

Insights

Taking your events virtual post pandemic

Over the past year I’ve coordinated more virtual events than I can count – varying from small...

Emerging tech

5 Questions with Business Insider’s Emily Canal

At Hotwire we host a Media Meet & Greet program with tech and business journalists across a...

Six Steps to Implementing AI

Emerging tech

HotTakes: Six Steps to Implementing AI

AI, artificial intelligence demonstrated by machines, is one of the fastest growing and buzziest...

The responsibility of executives to speak out on key societal issues has intensified over the past four years

Enterprise tech

Speaking Out on Issues of Public Importance Is the New Normal for CEOs

The swift response seen across Corporate America in the wake of the capitol riots on Jan 6th...

Are marketers ready for the end of cookies?

Consumer

How Tech Is Enabling the New Hybrid Working Model

Insights From Zachary Comeau, Host of MyTech Decisions Podcast As we head (quickly!) into 2021,...

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Enterprise tech

What 2020 Taught Us About How To Approach Executive Communications For The Future

We’ve seen a rapid evolution in how executives approach internal and external communications over...

Are marketers ready for the end of cookies?

Insights

Ever wondered how you can measure the value of PR, beyond just coverage numbers?

For decades, the PR industry as a whole has struggled to explain its value. Why? More often than...

Hotwire Bootcamp

Insights

MAKING A BIG BANG THROUGH A SMALL SCREEN

5 Lessons from converting an in-person company event to a virtual one Every year, Hotwire...