[LONDON; JANUARY 9, 2025]: Hotwire, the global technology communications and marketing consultancy, has appointed Paul Bowhay as its new Senior Vice President, Global Head of Fintech, based out of the London office.
Bowhay will lead Hotwire’s global fintech strategy and be responsible for growing Hotwire’s capabilities, products and services, and global client base. Working closely with Hotwire’s 15 global offices, he will continue to build an integrated service offering for FinTech clients to take advantage of the agencies full suite of storytelling capabilities.
With more than two decades of experience, Bowhay joins Hotwire from Cognito, where he served as a Director. He brings with him extensive industry and sector expertise, having successfully built Cognito’s fintech practice, as well as managing and executing communication strategies for a diverse range of high-profile clients including Broadridge, Elavon, Money20/20, PPRO, Liberis, and Thredd.
Jeremy Lucas, CEO of Hotwire UK, said “I’m thrilled to welcome Paul into the Hotwire business. His exceptional skills and proven track record make him a perfect fit to build and lead our global fintech offering. Paul’s leadership and innovative approach will undoubtedly bring immense value to our clients and elevate the consultancy services we offer our rapidly growing fintech portfolio. Fintech is a strategic priority for Hotwire, one where our Reputation, Relationship and Revenue service offering can help elevate storytelling in a market that’s becoming more congested and upended by AI.”
Bowhay added “Hotwire has a fantastic reputation for delivering results for some of the biggest technology brands in the world. I’m really happy to join the team at such an exciting time for the business and for the fintech sector more broadly. I’m looking forward to applying my knowledge and expertise as we build our footprint in the fintech sector on a global scale!”
Paul’s appointment comes adds to a period of significant growth for Hotwire. In October, the agency appointed Alex Wares as its new Executive Vice President of Marketing Services & ABM. Earlier in the year, the agency appointed David Rowan, founding Editor of Wired, to its Global Advisory Board; established a global AI Innovation team; and launched its first proprietary AI tool, GAIO.tech, which helps brands build reputation and influence leveraging AI chatbots like ChatGPT, Claude, Gemini, and Perplexity.
About Hotwire
Hotwire is the tech PR, communications, and marketing consultancy. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.
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