Account-Based Marketing (ABM)
Curated ABM (Account-Based Marketing) and ABX (Account-Based Experience) campaigns take personalisation to another level for our technology clients.
Shortening sales cycles and complex buying processes
Reach the right target accounts through ABX
ABX (also known as Account-Based Marketing or ABM) helps our technology clients secure stronger customer relationships, produce quality leads, increase conversion rates and drive maximum ROI. For B2B companies, an ABX approach demonstrates a deeper understanding of their customers’ needs and positions the company as a valuable partner rather than just a vendor.
Targeting
We help our B2B technology clients gather insights to identify their high-value accounts that are most likely to become customers.
Personalisation
We know that creating a tailored experience is more engaging for our high-value accounts so we help our clients create personalised assets for their target accounts’ specific needs and preferences.
Measurement
Measurement shouldn’t just be done at the end. We build live dashboards to help our clients optimise effectiveness, monitor engagement levels, and adjust strategies in real time to maximise ROI.
Sales and Marketing Alignment
Sales and marketing teams need to work together. We make it easy for our clients to exchange valuable insights between their sales and marketing teams to deliver more revenue from high-value accounts faster.
Want to learn more?
If you’re looking for a new PR, comms and marketing firm to make your tech irresistible, we’d love to hear from you.
Related services
Digital Marketing
We help technology brands increase their brand presence online and drive revenues through various services including social media marketing, influencer marketing, SEO, PPC, email marketing and more.
Channel Marketing
Channels and partner alliances are essential to B2B technology marketing and sales. We help our clients empower their channels and partners with marketing expertise, ready-to-launch content and campaigns to accelerate sales.
Research & Insights
Uncover the untapped potential of your market. Through meticulous data analysis, consumer insights, and trend tracking, we dive deep into the heart of your target audience, decoding their desires, motivations, and preferences.